newPIC research projects

The newPIC chair develops numerous research projects, all instantiating the tagline "Research for Practice" framing PSB's reserch lab.
This page lists current and past research projects developed by the newPIC chair.

Click on the pictures to access the pages describing each project
 

2016-2017
Impact of multisensorial ambiancing on branding perception

2017-2018
Innovation
platforms
in French regional ecosystems

2017-2018
Impact of multisensorial ambiancing on
retail processes

2018-2019
Innovation
platforms:
France-Asia
Comparison

2018-2019
Innovation
intermediaries
in the
healthcare sector

2018-2020
Collaborative
economy
and innovation
platforms


2014+
Design
and
Innovation


2014-2016
Open Innovation
in
Global Firms


2014-2015
Selection
of
creative ideas


2014-2015
The management
of dual-use
innovation

 


2015-2016
Expert group
on
Open labs


2016-2017
Innovation
platforms in Paris
and its region

 

 

  • Project commissioned by DRES, Research and statistical office of the French Ministry of Social affairs
  • Project manager and principal investigator: Helène BUSSY-SOCRATE
  • PSB Faculty: Nicolas AUBOUIN, Valérie MERINDOL, David W. VERSAILLES
  • Other Faculty: to be documented
  • Method: Ethnographic method, interviews, questionnaires
  • Description / Objectives: To be documented
     
     
     
  • You can click on this icon for a detailed presentation    

 

 

  • Project commissioned by Genopole (Evry) and Bpifrance
  • Faculty: Valérie MERINDOL, Alexadra LE CHAFFOTEC, David W. VERSAILLES
  • Students: Alexandre BLANC, Albertine CORRE, Aubéry THOMAS, Raphael BIROTHEAU
  • Method: Interviews, Observation
  • Description / Objectives: Analyse and compare the role of innovation intermediairies in the managment of open innovation for the healthcare sector
     
     
     
  • You can click on this icon for a detailed presentation    

 

 

  • Project commissioned by Bpifrance Le Lab and Innovation Factory
  • Faculty: Valérie MERINDOL and David W. VERSAILLES
  • Method: Interviews
  • Description / Objectives: Compare the dynamics installed in Asia around innovation platforms with the results obtained
    in the projects exectuved in 2016-17 and 2017-18 in France and in Ile de France. Data will be collected in different countries (China, India, etc)
    by a partner consulting company selected by the commissioners of the project. The project focuses most notably on the interaction between open innovation platforms
    and large established firms.
  • You can click on this icon for a detailed presentation    

 

 

  • Project manager and principal investigator: Karim ERRAJAA
  • Method: Ethnographic method, collection of behavioral quantitative data
  • Description / Objectives:
    Analyze the influence of multisensoring ambiance on comsumer experience and reactions
    Analyze the innovation in multisensoring ambiancing on the management strategy for the store and physical environment
  • You can click on this icon for a detailed presentation    

 

 

  • Project commissioned by Bipifrance Le Hub and Innovation Factory
  • Faculty: Valérie MERINDOL, David W. VERSAILLES, Nicolas AUBOUIN, Ignasi CAPDEVILA, Alexadra LE CHAFFOTEC
  • Students: Oceane DUYCK, Salim MOULMAAZ
  • Method: Qualitative method based on semi-structured interviews, and on braistorming sessions with the interviewees and the institutions commissioning the project
  • Description / Objectives:
    Update the description of innovation platforms analyzed in 2016-2017 in the project previously commissioned by the same institutions, and expand the analysis to innovation platforms in continental France' main regional hubs. The project also covers a specific focus on the impact of innovation platforms on the digitalization of medium size industries.
  • You can click on this icon for a detailed presentation    

 

 

  • Project manager and principal investigator: Karim ERRAJAA
  • Method: Ethnographic method, collection of behavioral quantitative data
  • Description / Objectives:
    Analyze the influence of olfactory congruency with the brand image on consumer experiences and reactions
    Analyze the impact of innovation in multisensory ambiancing on the perception of the brand image
    Quantitative analysis and measurement of the brand image.
  • You can click on this icon for a detailed presentation    

 

 

  • Project commissioned by Bpifrance le Hub, Paris & Co and Innovation Factory
  • Faculty: Valérie MERINDOL, David W. VERSAILLES, Nicolas AUBOUIN, Ignasi CAPDEVILA, Alexadra LE CHAFFOTEC
  • Students: Marianne COHEN, Marion DESNOST, Nathan AFOUMADO, Etienne CIMETIERRE
  • Method: Qualitative method based on semi-structured interviews, and on braistorming sessions with the interviewees and the institutions commissioning the project
  • Description / Objectives:the project aims at producing a taxonomy of innovation platforms, in investigating 15+ initiatives in Paris and its region.
  • You can click on this icon for a detailed presentation    

 

 

  • Co-organizer of the expert group: FutuRIS platform of the ANRT association
  • Faculty: Valérie MERINDOL, David W. VERSAILLES, Nicolas AUBOUIN, Ignasi CAPDEVILA, Alexadra LE CHAFFOTEC
  • Students: Alexis Chiovetta, Thomas VOISIN
  • Research team for ANRT / FutuRIS: Nadege BOUQUIN
  • Method: Organization and facilitation of an expert group, qualitative method based on semi-structured interviews and, braistorming sessions with the experts
  • Description / Objectives:
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  • Description / Objectives: This project is extensivly described under the section "Expert groups".
  • You can click on this icon for a detailed presentation    

 

 

  • Faculty: Valerie MERINDOL, Ekaterina BESSON, Karim ERRAJAA, and Jean-Paul SUSINI
  • Method: Qualitative method based on semi-structured interviews,
    and on braistorming sessions with the industry
  • Industrial partners: Kitchen Electrics business unit of Groupe SEB
  • Description / Objectives:
    The project focuses on the selection of new ideas in the innovation process, and aims at improving the rationales for selection. The approach seeks at identifying key success factors, major risks and issues at stake in order to deal with them as early as possible in the innovation process.
  • You can click on this icon for a detailed presentation    

 

 

  • Faculty: Nicolas AUBOUIN, Valérie MERINDOL, Ioanna OCNARESCU
  • Academic partnership: STRATE COLLEGE
  • Method: Qualitative method based on semi-structured interviews, and on braistorming sessions with the industry
  • Industrial partners: CPI, OTIS, SWM, Technicolor
  • Description / Objectives:
    The project aims at understanding how firms appropriate new/original ideas produced out of their boundaries, and how such ideas make sense for them.
  • You can click on this icon for a detailed presentation    

 

 

  • Faculty: Valerie MERINDOL, Olivier LAMOTTE, Patrick LLERENA
  • Method: Qualitative method based on semi-structured interviews, and on braistorming sessions with the industry
  • Industrial partners: L'OREAL
  • Description / Objectives:
    The project investigates the role of open innovation in the strategies implemented by global firms, and the variety of associated practices within them. The project elaborates on several industry sectors, and expects to draw its conclusions from the comparison between them..
  • You can click on this icon for a detailed presentation    

 

 

  • Project commissioned by Observatoire économique de la Defense (OED), Direction des affaires financières
    (Directorate for Finanacial Affairs), French Ministry of Defense (FR Mod)
  • Faculty: Valerie MERINDOL and David W. VERSAILLES
  • Method: Qualitative method based on semi-structured interviews, brainstorming sessions, ethnographic observation, and participant observation
  • Industrial partnership: THALES
  • Description / Objectives:
    This project aims at understanding the rationales for the management of innovation in the domain of dual-use technologies, with civilian and military applicability. Synergies between technologies and products funded by civilian and/or military budgets have become a major issue at stake for the competitivity of large firms active in the ASD sector (Aeronautics, Space, and Defense). The project focuses on large industrial groups, and on the major IT companies..
  • You can click on this icon for a detailed presentation