newPIC research projects (2013-2014)
Selection of creative ideas

This project develops in partnership with the Kitchen Electrics business unit of Groupe SEB.

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This project develops in partnership with the Kitchen Electrics business unit of Groupe SEB. It focuses on the research question: 
How is it possible to improve the selection of creative ideas in the innovation process?

The qualitative research was initiated in November 2013 with the investigation of 5 innovative projects. The project has made it possible to identify key drivers both associated with the projects, and with the project teams. This approach aims at identifying key factors to be considered either as risks, or as issues at stake in the projects as early as possible in the innovation process. These factors also allow for the elaboration of a 'big picture', and for the identification of priorities.

The project also investigates the practices prevailing for the integration of a wide variety of data, information and knowledge during the innovation management process. The project analyses how these practices are actually implemented in a "global" firm proposing new products everywhere in the world.



Industrial partnership



Ths research project develops in a tight partnership with the Kitchen Electrics business unit of Groupe SEB.
Groupe SEB is the world leader for small household appliances.
Groupe SEB is present in close to 150 countries, and develops its activities with a unique portfolio of top level brands (among them Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad, Supor, etc.) marketed via multi-format distribution channels.
With more than 25,000 staff members worldwide, Groupe SEB sells about 200 million devices each year. Groupe SEB implements a long-term strategy based on innovation, global international development, competitity and customer service.



Research team






  • Valerie MERINDOL
    email: vm (at)
    gsm: +33-0-617 09 06 43
  • Karim ERRAJAA
    email: karim (at)


  • Jean-Paul SUSINI
    email: jps (at)
  • Ekaterina BESSON
    email: ebesson (at)


Documents and deliverables in relation with the research project

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  • Presentation to the Kitchen Electrics team and to SEB's Innovation Director
    This document is not disclosed for public dissemination.


  • "Understanding the practices of integration in the NPD process:
    the role of team reflexivity"

    by Ekaterina BESSON, Valérie MERINDOL, and Jean-Paul SUSINI
    Presentation to the EURAM thematic conference
    Management Innovation: New Borders for new concepts,
    Montpellier (FRA), July 2015